Why Latam?
639 MM inhabitants with half of the GDP of China and 2x India’s USD $10,5 Trillion economy with a growing mobile-minded middle class.
Vibrant culture with low cost labor and a knowledge hungry workforce but necessity-based and low degree of entrepreneurship.
Highly attractive for global tech companies with lower CAC (Customer Acquisition Cost) and higher CLV (Customer Lifetime Value) than in other regions.
Economic and political openness to collaborate with Asia to scale business models (Pacific Alliance).