LatinLeap Agrifood Center

Latin Leap offers a wide range of soft-landing capabilities for the international scale-up looking for to establish footprint in the Colombian agrifood sector.

Soft-landing as a strategy for Agtech, FoodSafety and Foodtech expansion
Expansion to distant and untapped markets is often accompanied by a host of risk factors and obstacles. Soft-landing is a concept that aims to minimise these risks by supporting a controlled launch with limited resources and connecting the company to a network of local stakeholders. The soft-landing process is best led by soft-landing facilitators, whose role is to help companies scale in far-flung and foreign markets.
The main characteristic of soft-landing facilitators is that they understand how to scale in new markets given the information asymmetry. This is the case for Latin Leap in Colombia.


Some significant benefits of business deployment through soft-landing include:


Peer to Peer Exchange

Facilitating the direct discussion between companies in the agrifood industry either looking to expand to Colombia or already engaged is part of a fluent and collaborative ecosystem.

Please get in touch with us if you would like to be part of our periodic insight conversations with companies facing similar challenges: contact (at)