LatinLeap Agrifood Center
Latin Leap offers a wide range of soft-landing capabilities for the international scale-up looking for to establish footprint in the Colombian agrifood sector.
Soft-landing as a strategy for Agtech, FoodSafety and Foodtech expansion
Expansion to distant and untapped markets is often accompanied by a host of risk factors and obstacles. Soft-landing is a concept that aims to minimise these risks by supporting a controlled launch with limited resources and connecting the company to a network of local stakeholders. The soft-landing process is best led by soft-landing facilitators, whose role is to help companies scale in far-flung and foreign markets.
The main characteristic of soft-landing facilitators is that they understand how to scale in new markets given the information asymmetry. This is the case for Latin Leap in Colombia.
Some significant benefits of business deployment through soft-landing include:
Normally, costs of entry to other markets can be significant and exceed business budgets. This applies especially to the low trust societies such as Colombia. Having reliable information and the support of locals can avoid cost
Time to market
The time it takes for each company to position itself within a new market will
depend on the level of preparation it has and the knowledge of the entry barriers into the new market. The soft-landing facilitator has local resources that accelerate the operational, commercial and legal establishment, providing access to strategic information, decision- maker contact networks, and talent.
Peer to Peer Exchange
Facilitating the direct discussion between companies in the agrifood industry either looking to expand to Colombia or already engaged is part of a fluent and collaborative ecosystem.
Please get in touch with us if you would like to be part of our periodic insight conversations with companies facing similar challenges: contact (at) latinleap.vc
The cultural and business practices in each market determine the way
of doing business. Informality is one aspect of the Agrifood sector in Colombia that needs to be overcome. Language, communication peculiarities and specific local knowledge within each country are keys for a successful landing into a new ecosystem.
Deployment and reputation
Having a well-reputed local facilitator vouching for the new
entrant in the Agrifood sector is crucial when it comes to accessing institutions, local businesses and potential customers. This is why having local professional teams becomes critical for business development and facilitates integration from the beginning.